Gain insights from a Shopify SEO expert

Shopify will tell you to add meta tags to each product description as you make it. You should really think about what they have to say.

A lot of the time, Shopify sites that are technically well managed get fewer clicks in search results. This is usually because the names and meta descriptions aren’t very interesting. This won’t happen if you write all of your names and meta descriptions like ads on Google. At the end of the meta description, you should include a call to action to get people to use the search engine and click on your website. Also, don’t use the page’s term too much in the meta description.

You don’t have to worry about these because they are already built into Shopify. There are some simple SEO tools built into Shopify, but you’ll need to work with them (or hire a team to do it for you). You don’t have to worry about these because they are already built into Shopify.

Setting up similar URLs in Shopify
What is a canonical URL? It’s important to have one if you want to do well in search engine results. Online stores often make thousands of URLs, and sometimes they make more than one URL for the same product. In this case, you’re selling jeans that come in three different colors. Now you can get to that pair of jeans’ URL in a few different ways: from the product search, from the color filter, or from the jeans collection.

This makes a lot of duplicate information in the eyes of search engines. Shopify takes care of this by making “canonical” links for pages that aren’t the originals. Other search engines, like Google, can tell that these pages are just copies of the original and shouldn’t rank; only the original should.

Make a roadmap in Shopify.
A sitemap is like a plan for your store. Crawlers are used by search engines to index Shopify shops. There must be links to every page of your store for the robot to be able to see them all.

There are times when this doesn’t happen, like when landing pages or collection pages made for a certain event or start get forgotten. Links to all of your store’s pages are in sitemaps, which help search engine crawlers find all of your pages. The sitemap is changed every time you add a Shopify product, collection, or page. This way, Google and other search engines will be able to list all of your pages.

Shopify has a file called Robots.txt.
It tells search engine crawlers which pages of your store should be listed and which ones shouldn’t.
Robots.txt files are made by Shopify for pages that need to be hidden. You can’t change your own robots.txt file if you make a landing page for a launch or special date and don’t want it to be searched. This means that people won’t be able to find it.

People are still most worried about safety when they shop online. When you use a web builder like Shopify, the protection is taken care of for you, so all you have to do is add products, make sure they work well, and then run your store.

A simple, free app from the Shopify App Market makes it easy for Shopify users to add Google Analytics to their store.